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Flexibility in Uncertain Times: How Restaurants, Retailers and Marketing Professionals are Adapting
COVID-19 has introduced a level of uncertainty in the business environment that is unprecedented, and marketers are left guessing how consumers might respond. Join Joseph K. Goodman, chair of Fisher’s Department of Marketing and Logistics, and John Barker, lecturer and president and CEO of the Ohio Restaurant Association, to discuss how businesses and leaders can manage uncertainty while still making effective decisions for their organizations. Moderated by Russ Klein (BSBA ’79), CEO of the American Marketing Association.

May 27, 2020 02:00 PM in Eastern Time (US and Canada)

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