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Digital Solutions Gallery - Shared screen with speaker view
Dave Cherry
36:12
Welcome to the Digital Solutions Gallery! Today we will learn how to find value in the metaverse!
Dave Cherry
44:28
How would you complete that sentence? The metaverse is…
Dave Cherry
47:59
I think that the cat ate the train
Tim Bender
48:51
An empty placeholder with a lot of potential. 🙂
Martha Cummings
51:32
would love to hear more about the cows and how methane emissions were reduced.
Bruce Barnes
53:33
What is the impetus that gets people to start reacting versus semi-justifying their inactivity?
Lisa Stanley- OSCRE Internatl
56:00
It's a crisis that requires action that cannot be effectively addressed in some other way.
MattBradford
56:49
psychology as old as time... people will move heaven and earth to avoid pain, but will do little to obtain pleasure. ie... they won't move until it hurts NOT to move.
Dave Cherry
01:05:34
How many in the audience owns one of these devices?
Thornton May
01:05:52
Great question
Michael Conley
01:05:56
Got all 3 highlighted!
James Brenza
01:06:38
So for the folks that have one or more, how do you derive value from it?
James Brenza
01:06:55
Not being harsh - just super curious
Dave Cherry
01:07:00
Great question James...and what's different about each?
Dave Cherry
01:07:25
In other words, which one should I buy?
Michael Conley
01:07:58
First 2 are for gaming (not a big fan of the tethered PS version), Halolens was experimental for development purposes
Michael Conley
01:09:38
The Quest is a great product. Not perfect but the best available (IMO)
Stephan Chase
01:11:03
Dave, we own an Oculus Quest for entertainment purposes; mostly for my children. I'm not practiced in it.
Thornton May
01:11:29
Stephan Chase is in the house!
Dave Cherry
01:12:45
Would you trust a surgeon who was training in metaverse?
Lisa Stanley- OSCRE Internatl
01:13:43
We trust the use of robotics - is this the next step?
James Brenza
01:14:06
Why not? We trust pilots that train in simulators, soldiers flying drones, etc. If it helps a surgeon practice techniques without harming a patient, it seems like a win.
Dave Cherry
01:14:16
In the future we can fly coach and feel like we're in first class…well, except for being in a middle seat! ;)
Kashyap Kompella
01:14:17
We trust pilots who are trained on simulators. So, not right away, but perhaps in 10+ years
Bruce Barnes
01:14:59
Likely boils down to an assessment of how closely the metaverse environment mimics the real life environment and possibilities. The question is, "How is that 'closeness' measured?"
Thornton May
01:15:04
Like all things - a balance - lots of simulator time and some irl work as well
Thornton May
01:15:13
In Real Life
Trunali Patel
01:15:28
I can definitely see the value in innovative surgeries, navigating risky procedures or simulating the a real life complicated surgeries.
Thornton May
01:15:43
My avatar is buff!
James Brenza
01:15:47
Yup, IRL is still required. However, pilots continually certify for extreme situations by practicing in simulators.
John Chickering
01:19:27
As usual, Thonton sticks the landing: balance. In a hybrid mix of virtual and IRL, the IRL side can be expensive and asset-constrained. My presumption is that the virtual can make the IRL more effective.
Bruce Barnes
01:19:29
Good action-oriented summary!
Thornton May
01:19:48
That was GREAT!
Scott Borman-Allen
01:19:53
Great presentation!
Stephan Chase
01:20:19
Thornton, agreed!
Michael Conley
01:20:27
Agreed. Great presentation.
Martha Cummings
01:21:08
Agreed
Warner Moore
01:22:14
Kashyap is buzzword compliant
Warner Moore
01:23:38
It's the cyberspace
Warner Moore
01:23:41
Thanks, William Gibson
Warner Moore
01:23:58
Neromancer is the origin.
Maziar Farzam
01:26:39
Thank you so much everyone for your positive input. Was great to be here today!
Dave Cherry
01:27:51
Whether in the metaverse or in real life, engagement with customers is easier if you go to where the customers are (mentally and physically) as opposed to trying to get customers to change behaviors to go where you want them to go.
Bruce Barnes
01:28:32
Key universal point!!
Thornton May
01:34:50
Brilliant analysis - Why did SecondLife "remain a niche”?
Thornton May
01:35:11
Never a bad question to ask - what is different now?
Rich Moss
01:36:34
I think it was an access to hardware problem. My first Oculus required a gaming PC and cables.
Thornton May
01:37:03
Rich Moss is in the house!
Maziar Farzam
01:37:07
Great question, It is a combination of factors, same reason Palm Pilot or Apple Newton did not get the adoption rate that iPhone and next-gen mobile devices. Combination of software platform, user's familarity (Digital Natives and Gamers), better/cheaper hardware
Scott Borman-Allen
01:37:35
Is there any expectation that gaming companies like Blizzard will expand their immersive engines & devops innovations into other domains like education / health care / etc?
Cathy Russell
01:37:52
Did I hear that right?.....Gaming makes more than music and movie industry together?
Michael Conley
01:37:56
Unreal Engine 5 is a game changer
Maziar Farzam
01:38:14
Correct Cathy. Games make a lot more than Music and Movies
Maziar Farzam
01:38:31
For example, Grand Theft Auto made more than $1B on its weekend release
Maziar Farzam
01:38:47
More than any movie release, including Avatar, Star Wars, etc
Cathy Russell
01:39:23
WOW!! I'll have to tell my son that. :-)
Maziar Farzam
01:40:04
Yes! He will enjoy that, if he is a gamer! It is quite insane!
Michael Conley
01:40:16
BIG BUSINESS ^
Maziar Farzam
01:40:49
Yes, I agree Michael, Fortnite generated $5.8 billion revenue in 2021
Rich Moss
01:41:03
https://ftw.usatoday.com/2022/02/activision-blizzard-2021-revenue-microtransactions
Michael Conley
01:41:21
The headset is just one piece of the metaverse portfolio. It's more about a unified digital identity
Michael Conley
01:41:39
Allowing users to take their digital assets and profile with them anywhere they go
MichaelConnolly
01:41:41
Agreed.
Maziar Farzam
01:43:46
A good article on VR training and facilitated immersive learning: https://www.pwc.com/us/en/tech-effect/emerging-tech/virtual-reality-study.html
Bruce Barnes
01:44:50
Good slide.
Maziar Farzam
01:45:56
Yes, good summary slide on Metaverse Plays. Thank you Kashyap
Dave Cherry
01:46:06
An answer to Thornton's question - there will be lots of metaverses!
Thornton May
01:46:31
“You need to have a rock and roll mindset”!
Dave Cherry
01:51:35
For fans that don't live in Cleveland or have access to a live game, what Mike is talking about is very exciting - to gain the experience of the game/arena!
Martha Cummings
01:52:30
Interesting way to increase fan base as it has become unaffordable for many to attend a game in person
Dave Cherry
01:52:54
Imagine if the potential capacity of the arena went from 20,000 to 30M
Bruce Barnes
01:53:11
Huge point, and huge recognized opportunity. Now you can see why market opportunity is in the $Trillions in the next 5-7 years!
Thornton May
01:53:14
What is a compositor?
Martha Cummings
01:55:20
Do we think there will be a bunch of individual platforms to protect IP, etc, or some platforms that become the winners that everyone wants to be part of?
Martha Cummings
01:57:10
probably a basic/stupid question, but is the payment only in digital currencies or can an old school person pay with credit card for experience of going to game, concert, etc?
Maziar Farzam
01:58:36
Hi Thornton: A compositor is typically a digital artist that layers 2D and 3D graphics in a seamless way, like a combination of visual effects artist and a video editor of sort. Hope this helps!
John Lawson
01:59:07
This is BRILLIANT!
Thornton May
01:59:30
VERY helpful - thanks
Dave Cherry
01:59:40
Hi all - we are running long, but rest assured, the session is being recorded and will be posted later today. So stick with us if you can and if not, you'll be able to catch the end of Mike's presentation later today.
Thornton May
02:00:04
Brilliant is an understatement - helping fans into the next generation with digital swag - love it
Thornton May
02:02:52
Do digital dogs bark?
MattBradford
02:02:57
dogs have a lot to say... they are clearly experts. :-)
Dave Cherry
02:03:07
I think Mike gave them a digital bone and they want a real one
John Chickering
02:03:08
Digital dogs byte.
Thornton May
02:03:20
Good one
Dave Cherry
02:03:28
Dad jokes live in the metaverse
MattBradford
02:03:52
they only BYTE a BIT.. sometimes they only NIBBLE... though in the metaverse they are more likely to use WORDs :-)
MichaelConnolly
02:04:03
Impressive. Clear demonstrates the business revenue producing and sticky application.
John Lawson
02:04:49
Wow, love how the NBA protects its IP to nth degree
John Lawson
02:05:03
Damn dogs ate his connection
Thornton May
02:05:11
The dogs ate the cable
Scott Borman-Allen
02:05:15
Who let the digital dogs out?
James Brenza
02:05:20
Is he in the metamoat?
John Lawson
02:05:30
It was SO GOOD too, dang
Maziar Farzam
02:06:00
Amazing insights on application of NFTs in a sports franchise. Thank you Michael!
Scott Borman-Allen
02:06:23
Great info from Mike --- really deep look into what the CAVS LOCKER is all about
Kashyap Kompella
02:06:27
Mike is back
Martha Cummings
02:08:43
answer to my question on payment!
John Lawson
02:08:48
Alipay? Wow is China that huge to the NBA
Dave Cherry
02:08:49
@Martha - got your answer - accepted credit cards
James Brenza
02:09:09
I thought YTD values on NFT's fell along with cryptocurrencies. How have these unique assets held up (both interested and value)?
Gordon Withrow
02:09:44
Interesting the "dance" with the league on ownership of IP. Metaverse and digital in general has created a scenario where it seems the league has all the assets and the teams can't behave as a traditional business would (franchise complications get even bigger - Wendy's or Tim Horton's probably don't have these complicators because no one wants an image of the guy at the drive-through). I would love to hear more on how this is expected to go in the future with the league from Mike.
John Chickering
02:12:40
Was the challenge from the league one of “can’t do that,” or was the price too high to get OK from the league?
James Brenza
02:12:58
Best line ever! "We're a data mining company pretending to be a ….."
David Knight
02:16:29
This is an incredible education on how an organization navigates the journey into the metaverse while balancing with the various stakeholders (NBA license holder, Fans, Vendors) …Thanks Michael!
Dave Cherry
02:19:17
Large potential margins also enable lower price points for team swag to expand the market
David Knight
02:22:14
Increasing the 'fan base' ….broader and deeper …
Martha Cummings
02:22:19
Is the Cav org unique in this or are other teams/leagues also doing this?
John Lawson
02:22:35
Gamification on top, nice!
Martha Cummings
02:26:17
Doesn't the replay violate the exclusivity contracts for networks?
Gordon Withrow
02:28:34
Are the coaches and players using the replay to see the positioning and interactions of the plays at an individual level? That would seem to be an excellent tool for learning/improving/coaching
John Lawson
02:28:35
👏🏾👏🏾👏🏾👏🏾
Mohit Bathija
02:33:31
Thank you all for a great session!
Michael Conley
02:34:45
Lots of questions and am happy to stay around and answer as many as I cam...
Scott Borman-Allen
02:35:10
Excellent presentations and prespectives, thank you!
Michael Conley
02:35:43
@martha yes...this continues to be one of the bigger challenges. IP and ownership of assets. That will be changing in the next 3-5 years as league's and teams look at the potential of D2C plays for their games
Michael Conley
02:40:06
@gordon. Yes. Coaches and trainers are both really excited by the technology. They feel it gives them a unique perspective to injuries, injury prevention, etc.
Martha Cummings
02:40:07
Thanks. Are you able to handle the various types of payments fiat credit card, crypto, etc on one platform?
Michael Conley
02:40:13
@John the league wants to ensure they protect their IP and maximize the revenues tied to that IP while empowering teams to own elements that fall within their IP. Needless to say, it's an incredibly gray area that created a lot of debate between the league and teams
Eric & Marti Manko
02:40:25
this was worth the extra time... thanks all
Martha Cummings
02:40:40
This was a fantastic session. Many thanks to all!!
David Knight
02:41:12
Yes, an incredible session…Thank you. I loved the case study with the CAVS!!
Lisa Stanley- OSCRE Internatl
02:41:13
fabulous presentation - thanks to all our speakers and the people who brought them to the table.
Michael Conley
02:41:19
@Martha Yes. Crypto, Fiat