Who can see your viewing activity?
Welcome to the Digital Solutions Gallery! Today we will learn how to find value in the metaverse!
How would you complete that sentence? The metaverse is…
I think that the cat ate the train
An empty placeholder with a lot of potential. 🙂
would love to hear more about the cows and how methane emissions were reduced.
What is the impetus that gets people to start reacting versus semi-justifying their inactivity?
Lisa Stanley- OSCRE Internatl
It's a crisis that requires action that cannot be effectively addressed in some other way.
psychology as old as time... people will move heaven and earth to avoid pain, but will do little to obtain pleasure. ie... they won't move until it hurts NOT to move.
How many in the audience owns one of these devices?
Got all 3 highlighted!
So for the folks that have one or more, how do you derive value from it?
Not being harsh - just super curious
Great question James...and what's different about each?
In other words, which one should I buy?
First 2 are for gaming (not a big fan of the tethered PS version), Halolens was experimental for development purposes
The Quest is a great product. Not perfect but the best available (IMO)
Dave, we own an Oculus Quest for entertainment purposes; mostly for my children. I'm not practiced in it.
Stephan Chase is in the house!
Would you trust a surgeon who was training in metaverse?
Lisa Stanley- OSCRE Internatl
We trust the use of robotics - is this the next step?
Why not? We trust pilots that train in simulators, soldiers flying drones, etc. If it helps a surgeon practice techniques without harming a patient, it seems like a win.
In the future we can fly coach and feel like we're in first class…well, except for being in a middle seat! ;)
We trust pilots who are trained on simulators. So, not right away, but perhaps in 10+ years
Likely boils down to an assessment of how closely the metaverse environment mimics the real life environment and possibilities. The question is, "How is that 'closeness' measured?"
Like all things - a balance - lots of simulator time and some irl work as well
In Real Life
I can definitely see the value in innovative surgeries, navigating risky procedures or simulating the a real life complicated surgeries.
My avatar is buff!
Yup, IRL is still required. However, pilots continually certify for extreme situations by practicing in simulators.
As usual, Thonton sticks the landing: balance. In a hybrid mix of virtual and IRL, the IRL side can be expensive and asset-constrained. My presumption is that the virtual can make the IRL more effective.
Good action-oriented summary!
That was GREAT!
Agreed. Great presentation.
Kashyap is buzzword compliant
It's the cyberspace
Thanks, William Gibson
Neromancer is the origin.
Thank you so much everyone for your positive input. Was great to be here today!
Whether in the metaverse or in real life, engagement with customers is easier if you go to where the customers are (mentally and physically) as opposed to trying to get customers to change behaviors to go where you want them to go.
Key universal point!!
Brilliant analysis - Why did SecondLife "remain a niche”?
Never a bad question to ask - what is different now?
I think it was an access to hardware problem. My first Oculus required a gaming PC and cables.
Rich Moss is in the house!
Great question, It is a combination of factors, same reason Palm Pilot or Apple Newton did not get the adoption rate that iPhone and next-gen mobile devices. Combination of software platform, user's familarity (Digital Natives and Gamers), better/cheaper hardware
Is there any expectation that gaming companies like Blizzard will expand their immersive engines & devops innovations into other domains like education / health care / etc?
Did I hear that right?.....Gaming makes more than music and movie industry together?
Unreal Engine 5 is a game changer
Correct Cathy. Games make a lot more than Music and Movies
For example, Grand Theft Auto made more than $1B on its weekend release
More than any movie release, including Avatar, Star Wars, etc
WOW!! I'll have to tell my son that. :-)
Yes! He will enjoy that, if he is a gamer! It is quite insane!
BIG BUSINESS ^
Yes, I agree Michael, Fortnite generated $5.8 billion revenue in 2021
The headset is just one piece of the metaverse portfolio. It's more about a unified digital identity
Allowing users to take their digital assets and profile with them anywhere they go
A good article on VR training and facilitated immersive learning: https://www.pwc.com/us/en/tech-effect/emerging-tech/virtual-reality-study.html
Yes, good summary slide on Metaverse Plays. Thank you Kashyap
An answer to Thornton's question - there will be lots of metaverses!
“You need to have a rock and roll mindset”!
For fans that don't live in Cleveland or have access to a live game, what Mike is talking about is very exciting - to gain the experience of the game/arena!
Interesting way to increase fan base as it has become unaffordable for many to attend a game in person
Imagine if the potential capacity of the arena went from 20,000 to 30M
Huge point, and huge recognized opportunity. Now you can see why market opportunity is in the $Trillions in the next 5-7 years!
What is a compositor?
Do we think there will be a bunch of individual platforms to protect IP, etc, or some platforms that become the winners that everyone wants to be part of?
probably a basic/stupid question, but is the payment only in digital currencies or can an old school person pay with credit card for experience of going to game, concert, etc?
Hi Thornton: A compositor is typically a digital artist that layers 2D and 3D graphics in a seamless way, like a combination of visual effects artist and a video editor of sort. Hope this helps!
This is BRILLIANT!
VERY helpful - thanks
Hi all - we are running long, but rest assured, the session is being recorded and will be posted later today. So stick with us if you can and if not, you'll be able to catch the end of Mike's presentation later today.
Brilliant is an understatement - helping fans into the next generation with digital swag - love it
Do digital dogs bark?
dogs have a lot to say... they are clearly experts. :-)
I think Mike gave them a digital bone and they want a real one
Digital dogs byte.
Dad jokes live in the metaverse
they only BYTE a BIT.. sometimes they only NIBBLE... though in the metaverse they are more likely to use WORDs :-)
Impressive. Clear demonstrates the business revenue producing and sticky application.
Wow, love how the NBA protects its IP to nth degree
Damn dogs ate his connection
The dogs ate the cable
Who let the digital dogs out?
Is he in the metamoat?
It was SO GOOD too, dang
Amazing insights on application of NFTs in a sports franchise. Thank you Michael!
Great info from Mike --- really deep look into what the CAVS LOCKER is all about
Mike is back
answer to my question on payment!
Alipay? Wow is China that huge to the NBA
@Martha - got your answer - accepted credit cards
I thought YTD values on NFT's fell along with cryptocurrencies. How have these unique assets held up (both interested and value)?
Interesting the "dance" with the league on ownership of IP. Metaverse and digital in general has created a scenario where it seems the league has all the assets and the teams can't behave as a traditional business would (franchise complications get even bigger - Wendy's or Tim Horton's probably don't have these complicators because no one wants an image of the guy at the drive-through). I would love to hear more on how this is expected to go in the future with the league from Mike.
Was the challenge from the league one of “can’t do that,” or was the price too high to get OK from the league?
Best line ever! "We're a data mining company pretending to be a ….."
This is an incredible education on how an organization navigates the journey into the metaverse while balancing with the various stakeholders (NBA license holder, Fans, Vendors) …Thanks Michael!
Large potential margins also enable lower price points for team swag to expand the market
Increasing the 'fan base' ….broader and deeper …
Is the Cav org unique in this or are other teams/leagues also doing this?
Gamification on top, nice!
Doesn't the replay violate the exclusivity contracts for networks?
Are the coaches and players using the replay to see the positioning and interactions of the plays at an individual level? That would seem to be an excellent tool for learning/improving/coaching
Thank you all for a great session!
Lots of questions and am happy to stay around and answer as many as I cam...
Excellent presentations and prespectives, thank you!
@martha yes...this continues to be one of the bigger challenges. IP and ownership of assets. That will be changing in the next 3-5 years as league's and teams look at the potential of D2C plays for their games
@gordon. Yes. Coaches and trainers are both really excited by the technology. They feel it gives them a unique perspective to injuries, injury prevention, etc.
Thanks. Are you able to handle the various types of payments fiat credit card, crypto, etc on one platform?
@John the league wants to ensure they protect their IP and maximize the revenues tied to that IP while empowering teams to own elements that fall within their IP. Needless to say, it's an incredibly gray area that created a lot of debate between the league and teams
Eric & Marti Manko
this was worth the extra time... thanks all
This was a fantastic session. Many thanks to all!!
Yes, an incredible session…Thank you. I loved the case study with the CAVS!!
Lisa Stanley- OSCRE Internatl
fabulous presentation - thanks to all our speakers and the people who brought them to the table.
@Martha Yes. Crypto, Fiat